Austin, TX  ·  AI for small business

I help small business owners use AI to run tighter, grow faster, and stop doing everything by hand.

No jargon, no theory, no 40-page strategy deck. I look at how your business actually runs, then build the AI tools that fix the parts costing you the most time and money.

Usually booked same week — I keep a few open slots every evening.
Founder-led Bilingual (English/Español) 1–50 employee businesses Austin, TX & beyond
Proof, not promises
$0$20K/mo
Revenue, six months, one small business — mine.

I spent 16 years running large-scale operations at a Fortune 500 company. When I left to start a service business, I had zero experience in the industry — so I used AI for market analysis, pricing, lead generation, and financial projections instead.

Six months later it was doing $20K a month. That's the proof Groundwork AI is built on: AI, in the hands of someone who knows how to use it, changes what's possible for a small business.

Cris Lemus, Founder of Groundwork AI
— Cris Lemus, Founder
What I do

Five ways this actually shows up in your business

Not a generic AI package. Every engagement starts with looking at how your business actually runs — then building around that.

01

AI Business Audit

I map your operation and show you exactly where AI can save time or create leverage — in plain language, not tech speak.

02

Lead Generation Systems

Outreach and follow-up that finds the right customers, without cold-calling strangers who never asked for it.

03

Operations Automation

Email triage, scheduling, intake, and workflows built around how your business actually runs — not a template.

04

Market & Pricing Intelligence

Know exactly where your margins are and where the opportunity is hiding, backed by real analysis.

05

Growth Strategy Sessions

One-on-one working sessions on your biggest challenges — AI as a thinking partner, 16 years of operations as the foundation.

A real engagement

A financial services practice that ran entirely through one person

Three people on the team. Zero documented processes. Everything — strategy, scheduling, follow-up, paperwork — depended on the owner being personally available for it to happen.

0 → 19
Documented SOPs, one per role, built from how the team actually works
3+
Client meetings run per day post-launch, without the team feeling stretched thin
Production up for both producers during what's normally their slowest season

"You have brought so much value to my business through this process."

— Owner, financial services practice (shared with permission)
Who this is for

Business owners who've already proven they can build something

You don't need to know anything about AI. You need someone who speaks your language and has the operational background to know the difference between close enough and exactly right.

Trades & contractors
Service businesses
Family-owned operations
First-gen entrepreneurs
Hispanic business owners
Operators going solo
Before you book

A few things people usually ask

What does this cost to get started?
Most engagements start in the $500–$1,200 range depending on what your business actually needs — the 15-minute call is free, and you'll get a straight number before any work begins. No surprise invoices.
Do I need to know anything about AI already?
No. Most clients start at zero and that's completely fine — you run the business, I handle the AI. If you can describe what's eating your time, that's all I need from you.
How long does this actually take?
The audit call is 15 minutes. A typical engagement — from kickoff to a working system your team can run — takes about 2–4 weeks, depending on scope.
Next step

15 minutes tells you if this is worth it.

No pitch deck. No sales pressure. Tell me a bit about your business and I'll tell you straight whether AI can move the needle for you right now — or if it can't, yet.